讲座人：Michael Segalla教授，法国著名商学院 HECParis
讲座时间：5月24周四下午14:00
讲座地点：二教524会议室
讲座摘要：The Cultural Risk Framework (CRFW) was conceived by Professor Segalla after working with large French companies experiencing management problems caused by a variety of cultural misunderstandings in their international networks. Originally the CRFW was used as an organising tool to assist a series of task forces to systematically think about what problems existed, what their origins were, and what possible responses could be adopted.The framework can be effective since it offers a non-judgemental organising structure to encourage managers to view their projects (whether an international marketing plan, new product development, organisational restructuring, or new direct foreign investments, for example) from the cultural perspective of the target environment. Therefore culture, whether it is national , regional, or even organisational becomes one of several risk factors to consider during the planning phase of a business project.The CRFW adopts this perspective by suggesting that there are four levels in a cultural which managers should examine as sources of risk. Prof. Segalla will go thru various interesting examples to illustrate the cultural risk and how to address those risks in the seminar.
Michael Segalla教授，法国著名商学院 HECParis
Michael SEGALLA，巴黎高等商学院(HEC Paris)的管理学教授，政治学和国际关系硕士学位和组织研究&关系博士学位。他在蒙特利尔的麦吉尔大学（McGill University）和纽约城市大学教授过管理、人力资源、组织行为和劳资关系，也是佛罗里达大学的客座教授。多年来，他一直是全球管理学联盟协会（CEMS）的组织行为学跨学院团队的主要成员，是巴黎高等商学院中每年在哈佛商业评论（Harvard Business Review）上发表文章最多的教授。
讲座时间：5月24周四下午14:00
讲座地点：二教524会议室
讲座摘要：The Cultural Risk Framework (CRFW) was conceived by Professor Segalla after working with large French companies experiencing management problems caused by a variety of cultural misunderstandings in their international networks. Originally the CRFW was used as an organising tool to assist a series of task forces to systematically think about what problems existed, what their origins were, and what possible responses could be adopted.The framework can be effective since it offers a non-judgemental organising structure to encourage managers to view their projects (whether an international marketing plan, new product development, organisational restructuring, or new direct foreign investments, for example) from the cultural perspective of the target environment. Therefore culture, whether it is national , regional, or even organisational becomes one of several risk factors to consider during the planning phase of a business project.The CRFW adopts this perspective by suggesting that there are four levels in a cultural which managers should examine as sources of risk. Prof. Segalla will go thru various interesting examples to illustrate the cultural risk and how to address those risks in the seminar.
Michael Segalla教授，法国著名商学院 HECParisMichael SEGALLA，巴黎高等商学院(HEC Paris)的管理学教授，政治学和国际关系硕士学位和组织研究&关系博士学位。他在蒙特利尔的麦吉尔大学（McGill University）和纽约城市大学教授过管理、人力资源、组织行为和劳资关系，也是佛罗里达大学的客座教授。多年来，他一直是全球管理学联盟协会（CEMS）的组织行为学跨学院团队的主要成员，是巴黎高等商学院中每年在哈佛商业评论（Harvard Business Review）上发表文章最多的教授。